Disclosures

Last updated July 23, 2026

About Soft Rock, LLC

Soft Rock, LLC is a private holding and management company. We build, operate, and manage a portfolio of consumer and digital businesses using our own capital and resources.

Not an Investment Adviser or Broker-Dealer

Soft Rock, LLC is not registered as an investment adviser, broker-dealer, or funding portal with the U.S. Securities and Exchange Commission, FINRA, or any state securities regulator, and it does not provide investment advisory or brokerage services. We do not manage capital on behalf of outside investors.

No Offer of Securities

Nothing on this website constitutes an offer to sell, or the solicitation of an offer to buy, any security or interest in Soft Rock, LLC or any of its affiliates or portfolio businesses. Any such offer, if made, would be made only through definitive offering documents, only to eligible persons, and only in jurisdictions where lawful.

No Advice

The content of this website is general information about our company. It is not financial, investment, legal, tax, or accounting advice, and it does not take into account the objectives or circumstances of any particular person. You should consult your own qualified advisors before acting on anything you read here.

Forward-Looking Statements

This website may contain statements about plans, strategy, expectations, or future activities. These are forward-looking statements that reflect our views as of the date posted. They involve known and unknown risks and uncertainties, and actual results may differ materially. We undertake no obligation to update any forward-looking statement.

No Performance Representations

Nothing on this site should be read as a representation about the past or future performance of Soft Rock, LLC, its affiliates, or any business it owns or operates. Any reference to prior activity is descriptive only and is not a prediction or guarantee of future results.

Portfolio and Third-Party References

References to businesses, brands, or third parties are for identification and informational purposes only. Third-party names and marks belong to their respective owners, and their use does not imply any endorsement of Soft Rock, LLC by those parties, or of those parties by us. Holdings and operating interests change over time and may not be current as presented.

Accuracy and Availability

We make reasonable efforts to keep this website accurate, but we make no warranty as to its completeness, accuracy, or timeliness, and we may change or remove content at any time without notice.